When you think of the packaging on the foods you buy, do you prefer an item that you can see right through the packaging to the product or does packaging matter little to you? If you prefer to see your food right there through the see-through packaging, you’re not alone. Sales in transparent packaging have increased, according to today’s article, “yogurt to granola to tortilla chips are showing up in clear packages. The thinking: Shoppers are more inclined to buy when they see what they’re getting. Transparent packaging, though, is surprisingly hard to make. Food often isn’t ready for a big reveal after a package has suffered shipping, shelf stocking and other jostling.” To read more, CLICK HERE.
